Maybelline Master Conceal Camouflaging Concealer Review

The Maybelline Master Conceal Camouflaging Concealer (wow what a long name!) launched at the drugstore as part of the Spring 2015 collection. There are five shades to choose from: 10 Fair, 20 Light, 30 Light/Medium, 40 Medium, and 50 Medium/Dark. I wanted to try this concealer since I first saw it at the drugstore and noticed that one of the shades closely resembled that of my beloved, yet expensive, NARS radiant creamy concealer in Custard (review to come). I suffer from permanent panda/raccoon eyes that are powered by both genetic and lifestyle factors therefore any new concealer that can camouflage my dark circles is worth trying, especially if it is affordable! The retail price varies depending on where you purchase it, but I bought mine from CVS for $9.49 (technically $4.99 because I used a coupon). Note: This review will only describe how well this concealer works on dark circles.

  • Packaging:
    • This concealer comes in a squeeze tube with a narrow opening. The product dispenses easily without leaking when the tube is squeezed. You get 0.4 oz/12mL of product which I think is a decent amount. I do have to say that the color of the concealer tube is reflective of the product inside and thus helps when choosing a shade. I think that having the packaging match the product inside as best as possible is a great feature, especially when packaging can be deceiving when it comes to choosing the right shade.

      Master Conceal 30 Light/Medium swatch (L) and tube (R) in natural lighting. As seen here, the tube color is pretty close to that of the concealer.

      Master Conceal 30 Light/Medium swatch and tube in natural lighting. As seen here, the tube color is pretty close to that of the concealer.

  • Color range:
    • The color range is limited with only five shades to choose from. I chose the shade 30 Light/Medium based on the color reflected on the packaging. Fair has more of a light pink (too pink for my undertones), Light has a bit more of salmon hue (a bit too light for me). Light/Medium seemed like it would match my skin color and yellow undertones the best.

      Master Conceal  in 30 Light/Medium (natural lighting). For reference,  I wear MAC concealers in  NW 20/25.

      Master Conceal in 30 Light/Medium (natural lighting). For reference, I wear MAC concealers in NW 20/25.

  • Consistency, application, and longevity
    • Creamy, relatively thick, and easily blended. I  have very dry under eyes and prefer more moisturizing concealers. Lately, my under eyes have been more moisturized and smooth thanks to a new eye cream I am testing out (review to come) so I can’t review this concealer from the standpoint of someone with extremely dry under eyes, but I still need a moisturizing concealer. This concealer did not tug on my under eye area when blended and it did not accentuate my fine lines.
    • Goes on smoothly and opaque. Like most concealers, it sheers a bit when blended, but not to the point where it stops being effective. I used about a pea-sized amount to cover both of my dark circles.I did notice that it brightened my dark circles and it was very comfortable to wear. It is thick enough to provide the right amount of coverage without being noticeable.
    • It lasted for about 5 hours without a setting powder. I tend to skip the setting powder when wearing most concealers because I feel like they accentuate my fine lines and dry out my skin (with the exception of my NARS creamy concealer). With setting powder it lasted about 7 hours. Thankfully it fades graciously and does not leave behind odd marks or patches.
  • Comparison to other concealers:
    (Left) Maybelline Fit Me 20 in 20 Sand (Center) Maybelline Master Conceal in 30 Light/Medium (Right) NARS Radiant Creamy Concealer in Custard

    (Left) Maybelline Fit Me 20 in 20 Sand
    (Center) Maybelline Master Conceal in 30 Light/Medium
    (Right) NARS Radiant Creamy Concealer in Custard

    • Maybelline Fit Me concealer in 20 Sand comes with 0.23 oz of product and it is more watery, a little more sheer, but a bit more easily blended than the Master Conceal. They both have a yellow undertone and match my skin color well, but Master Conceal has a hint of salmon to it that helps to neutralize the darkness under my eyes more effectively.
      • I believe that although these concealers are from the same company, each is a little better-suited to a particular skin type and coverage. I think that Fit me is suited for a wider range of skin types (relatively dry to oily skin) given that it is not super thick and it sets faster. The Fit me concealer is a little more yellow and I see myself using it more for highlighting whereas the Master Conceal has a bit of salmon color to it. Master Conceal is thicker and would work best for people with dryer skin. Overall, with the right tools, they can each be tailored to anyone who finds a matching shade and this says a lot about the versatility of both products.
    • NARS Radiant Creamy concealer
      • Honestly, I must admit that I am a little biased when I compare anything to the NARS concealer because it is my favorite concealer out of all the ones I have tried so far. I do however find that the Maybelline Master Conceal targets a similar problem to the NARS one. They are both pigmented, relatively thick, easily blended, work well without a setting powder, and they are well suited for dryer skin. The NARS concealer is a little thicker, slightly more yellow, and has a larger color range, but for less than 1/3 of the price, I am happy to say that I can at least give my NARS concealer a break every other day.
    • Final thoughts
      • I think that this concealer is definitely worth trying, especially if you can get a good deal on it. It camouflages dark circles, yet it is hydrating enough for those of us with drier skin.
      • The concealer does not set as fast as the Maybelline Fit me concealer, but I personally do not think that is a negative characteristic, but it may be a nuance for some.
      • Unfortunately, the color range is not wide enough for darker skin tones.

I hope you found this review helpful. Have you tried the new Maybelline Master Camouflaging Concealer? Let me know if you would like a review on the NARS radiant creamy concealer. Thank you for reading!

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